Celebrating India as a popular tourist destination on World Tourism Day
Why celebrate World Tourism day:
People around the globe celebrate world tourism day on 27th September every year. The aim is to create awareness in international community about the importance of tourism and it’s social, economic, cultural and political values. This day was selected, since on this day the laws of United Nations World Tourism Organization came into force in the year 1970, marking a new chapter in global tourism. Many tourism enterprises and organizations, as well as government agencies with a special interest in tourism, celebrate the event with various special events and festivities. India has been chosen as the host country to celebrate World Tourism Day 2019 on the theme ‘Tourism and Jobs: A better future for all’. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and highlight the contribution the tourism sector can make in reaching these goals.
India and specifically Rajasthan
India has been one of the most popular tourist destinations in the world. When it comes to tourism, India ranks 10th in the world and 6th in Asia. India has 29 states and 7 UTs. Each state or UT has one or more tourist locations with its own language, culture, cuisines and dress code. Inspite of its diversity, India presents itself as “Incredible India” for the world around. You can find hill stations, river valleys, sea shores, meadows, forests and desert kinds of topography in one geographical territory “India”.
The Icing on the cake is Rajasthan, one of the most sought after travel destination in India. . Rajasthan also forms part of the Golden triangle which connects the capital Delhi to Agra and Jaipur. The largest state of India in terms of area is indeed a land of contrasts. From lush green mountains of Udaipur to dry deserts of Jaisalmer, Rajasthan offers myriad options to the tourists. I believe that the relatively well-developed tourism infrastructure is matched by the gradual appearance of eco-friendly options. More than that there are options which make a genuine effort to connect visitors to Rajasthani culture beyond a superficial level. Thereby creating more opportunities for responsible tourism in Rajasthan.
Rajasthan government has replaced its present slogan of Jaane Kya Dikh Jaye with its old slogan of Padharo Mhare Desh. The state tourism department of Rajasthan has added Rajasthan as “Incredible state of India” in its logo. This is in line with international tourism campaign maintained by Government of India since 2002.
Steps taken by the Ministry of Tourism to increase the arrival of tourists to India are: –
- Tourist from 44 countries can avail e-Visa facilities. Read more to find out whether you are eligible.
- Promotion of the destination through the Incredible India Campaign across the globe presents India as a dream destination to the other side of the globe.
- Participation in major International Tourism & Travel Fairs & Exhibitions, showcases the culture, art, and architecture of India on an international platform.
- Organizing Road Shows to promote tourism destinations and products of our country in major tourist source markets in collaboration with stakeholders.
- Development and promotion “Niche Tourism” products like Medical tourism, adventure tourism, etc.
- Creating an increased pool of trained manpower in the Hospitality & Tourism sectors for delivery of quality service to the tourist.
- Organizing International Buddhist Conclave once in 2 years to showcase the Buddhist Heritage and International Tourism Mart for showcasing the tourism potential of North- East, being held every year. This would lead to influx of millions of tourists if the Buddhist tourist circuit is developed in India
Steps taken by Rajasthan Government to promote Tourism;
Government of Rajasthan has vision of doubling the footfall of International Tourists by the year 2020 through following steps discussed below:
- Rajasthan government has identified various projects to be developed in Public private participation mode in tourism sector.
- Promotion of Agri-tourism.
- Promotion of Eco-tourism in Rajasthan.
- Government to Government partnerships.
- Organizing fairs and festivals every year.
- Rajasthan government provides various policy incentives for development of tourist infrastructure including hotels, convention centers and tourist places.
- Rajasthan tourism 3.0 is government’s goal of 50 million domestic and international tourists based on Rajasthan’s enhancement of current literature, music and folk festivals with new museum, exhibits and events strong enough for tourists to plan itineraries around them.
- Aggressive marketing campaign.
- Promotion of religious tourism.
- In a bid to attract more tourists and ease setting up of tourist-related projects, Rajasthan revamped its tourism unit policy since 2015.
Tourism has become a continuously growing and developing economic sector worldwide because of the occurrence of various attractive and new destinations for the tourists. Tourism has become the main source of income for developing countries like India. Since international tourist arrivals in India are expected to reach 30.5 million by 2028. and 2020 medical tourism industry of India is expected to touch US$ 9 billion; hence focusing on tourism becomes inevitable for India. a Tourism is important for another tourism based state Rajasthan where tourism accounts for 15% of its economy and provides economic benefits like revenue generation, Infrastructure development and promotion of local handicrafts. Hence Tourism is important for both India, as well as Rajasthan, being its subset.